The Curriculum Vitae is no exception to this rule. In fact, a happy CV is one that gets lots of attention. Your CV represents how an outsider sees your work, so it's important 1) that it is up to date and 2) that it represents what's important to you. That said, there are some general rules which will help you write a CV that works for you. But first, you have to work on your CV. This is not generalized reciprocity. This is specialized reciprocity.
In the spirit of helping newer PhDs and faculty move from adjunct to appointment, I created a Prezi to accompany my presentations on writing effective CVs. I share it here in the hope it will help some of you struggling with writing your CV. Keep writing!